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Friday, April 3, 2015

The Top 5 Property Portals of India - 2015. Here is our list. (Again)


Question: Which are the Top 5 Property Portals in India right now?

Answer: Here is that list;

1. Magicbricks (www.magicbricks.com)
2. Commonfloor (www.commonfloor.com)
3. 99acres (www.99acres.com)
4. Indiaproperty (www.indiaproperty.com)
5. Housing (www.housing.com)

Note: Changes in the Top 5 list from the IREFD Top 5 Indian Real Estate Portals (2013)

#1. Magicbricks Rank in 2013 - #1 (No Change)
#2. Commonfloor Rank in 2013 - #3 (Up 1 Position)
#3. 99acres Rank in 2013 - #2 (Down 1 Position)
#4. Indiaproperty Rank in 2013 - #5 (Up 1 Position)
#5. Housing Rank in 2013 - #4 (Down 1 Position)

Sadly, no new entrant into the top five list this year.

Next IREFD Top 5 Indian Property Portals List ~ April 2016

Cheers!

The IREFD Team

How were the Top 5 Property Portals of India (2015) selected?

The selection was done in the following manner;

#1. Alexa Traffic Rank Study

Alexa Traffic Ranks and Bounce Rates of Indian Property Portals as on 03 April, 2015
A traffic rank check on Alexa resulted in the above shown global and Indian ranks for the property portals. 99acres is #1 in terms of the Alexa traffic ranking system. Housing.com came in at 5th position. A 19.5% bounce rate shows that visitors to Housing.com are staying back to explore all the new tech and categories more than on any other Indian property website today.

#2. MOZ Rank

For the 2015 Top 5 Indian Property Portals List, we used the MOZ Domain Authority Values as on 03 April, 2015
On comparing the websites using the Open Site Explorer Tool from Moz, Magicbricks emerged as the clear leader in terms of established domain authority, Moz Rank and Moz Trust. Indiaproperty is in second place here (giving them a big advantage in the overall ranking) followed by 99acres and Housing, both of them having domain authority figures of 50. Commonfloor is in second place with MozRank, telling us that they are the folks to look out for in the year ahead.

#3. Past 6 Months Traffic Analysis

When it comes to website traffic estimation, Similarweb is a service you cannot go wrong with. Here are the monthly visitors figures for all the 5 Indian property portals in one simple chart;

Estimated monthly visits/ pageviews stats - Top 5 Indian property portals - as on 03 April, 2015.
Magicbricks leads the pack here, averaging over 5 Million pageviews per month and reaching 7.5 Million pageviews in February 2015! Commonfloor with that green line is at a steady #2 position averaging just over 4 Million monthly pageviews/ visits. 99acres actually trails behind Commonfloor this whole while, bringing it down to overall #3 position in the final IREFD ranking.

The surprise here is Indiaproperty (orange line), starting with a monthly traffic of under 3 Million/ month in September 2014 and reaching close to 6 Million monthly visits in January 2015. Commendable. Housing trails with monthly visits rising from 1 Million to about 2 Million over the last 6 months.

#4. Look, feel and homepage

First impressions are important in India's changing real estate market. The new age home buyer is informed and in many cases, cautious. Which of these property portals have the best landing page and browsing experience? Last time around, we thought Housing was revolutionary and their approach to a property search was spot on. This time, every Indian real estate portal looks somewhat the same when you land on that homepage proving us right.

Among all, Commonfloor is the classiest. The way the folks at Commonfloor are seeing the realty market and its online avatar, makes a lot of long term sense. They deserve that #2 position on this list, hands down.

The commonflor.com home page screenshot - April 03, 2015 (click to enlarge)
Quick Review - Top 5 Indian Property Portals

#1. Magicbricks

With an Alexa India traffic rank of 142, Moz DA of 68 and a credible estimate of over 5 Million pageviews every month and rising, magicbricks.com is the numero uno place to put your money on, if you are a builder. These folks are serious about their business and understand the need for mainstream advertising to give your real estate project, all the online mileage that money can buy.

Pros: Robust Traffic, Clear Market Leader, Quick to Adapt, Best spread of traffic sources
Cons: Some of that referral traffic and others seem low quality/ irrelevant for real estate

#2. Commonfloor

If you are a real estate builder and have to decide between a listing at 99acres and Commonfloor, you should put your money down on commonfloor.com. At least that is what we, at IREFD would do.

Pros: Steady Traffic, Forward thinking approach with long term plans like community building tools
Cons: Poor quality referral traffic, low Moz Domain Authority

#3. 99acres

99acres has a big offline brand equity and they have people in place to liaison with builders across the country. Their traffic from internet searches is pretty high. They are at #3 on this list simply because with their might and presence, they should have pushed magicbricks harder to keep that #1 slot. (They could be looking at a sea change in things but only time will tell.)

Pros: Steady Traffic, brand equity, time in market and builder relationships
Cons: 99acres seems to have slowed down considerably overall.

#4. Indiaproperty

A 100% rise in monthly traffic from under 3 Million in September 2014 to almost 6 Million in January 2015 means that these folks are serious. At one point in the last 6 months, they had more traffic than magicbricks. We would seriously keep an eye out for Indiaproperty.

Pros: 100% traffic jump in the last 6 months, new online advert networks other than Google
Cons: Low search traffic, low quality referral traffic

#5. Housing

Housing is the trendsetter for all the leading Indian property portals. Housing is serious about technology, innovation and simplicity. They are thinking up algorithms and data mining to bring you numbers, information, listing expiry logic and what not. They have also pumped in a boat load of money into advertising as we type this comparo. That should do them good in the times ahead.

Pros: The tech kings, the user interface kings, the internet surfers, the cool dudes
Cons: Being all of that does not sell real estate, yet. Plus we saw some adverts on that homepage and the twitter profiles of those testimonials need to be beefed up 10x. ;)

Parting Notes 

#1. Can we have a refreshed traffic stat without internet traffic from way2sms? It would help immensely.

#2. Nestoria and Mitula can drive substantial traffic to your real estate website.

#3. There is a difference between stuff being sold on flipkart/ amazon and real estate. In real estate, you move all your buyers to the assembly line. Its unique, isn't it? Think out of the box. When you are moving people and not merchandise, standard rules could fail.

#4. If you had a real estate listing website with the right products (which just means finding the right builder; building the right stuff) you would not have to worry about millions of pageviews every month. Maybe, a few thousand visits could help you sell a few apartments each month, for a handful of such builders and you would make more money in reality. On the internet, less is more.

Follow Indian Real Estate for Dummies on twitter to stay updated - @IREFD

31 comments:

  1. It is good to read an indepth analysis of the top Real Estate Websites. However, one needs to consider the content of any product when reviewing it , which probably is missing. Rating a website based only on the traffic and cosmetic looks , is not all inclusive. Its like concluding that 'if a product is selling it has to be good', which more than often is not true. Any meaningful and serious rating should take into account the 'content on offer', and then ofcourse all the other aspects come into play. Probably, its same like box office ratings and critics awards, both have there place! All these portals are driven by big brands and VCs money and therefore are splurging on media campaigns, which drives the traffic.

    ReplyDelete
    Replies
    1. Thanks for liking this post. Your point of view is substantial, sir.

      Delete
  2. I thought housing's Look Up Campaign might have changed something for them ;) that was one aggressive campaign.

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    Replies
    1. Aggressive it was. So far, the spend is close to INR 120 Crores. Over time, that could affect them positively. Our next rating will tell.

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  3. Real estate Boomed for some time but now its going to dogs due the following reasons 1) Most of the Real Estate Professionals have come from a back round like they had a big ancestral properties OR others were influenced people who grabbed the lands of the poor and entered into the Real Estate Market. 2) Most of the Real Estate Agents in India dont even know how to do an E Mail 3) Most of the property websites in India are maintained by Web Developers who design a beautiful website...The owners spend a lot on TV commercials, Advertise big, hire marketing people and lure the people..CONCLUSION IS Realtors spend more than advertisements than on the actual product i.e. the house they ra selling. PEOPLE ARE NOW AWARE AND HAVE LOST FAITH IN REAL ESTATE PROFESSIONALS. lots of news of cheating. Even people are struggling for getting their advance money back for years. My Father passed out as Civil Engineer in 1964, master of american english (used to fill Times of India crossword in minutes) and he designed one of the circle of most planned city of India. But he had no place in today's real estate industry, remained a professor for whole life. He expired last year and we have started a portal called www.39acres.com. We are actually connected with people and not WEB DEVELOPERS. Register free

    ReplyDelete
  4. Cheating is definitely rampant in the Real Estate Sector. For a common buyer, more often than not the properties listed on these portals do not turn out as promised. That is a waste of our time and energy. It is much better to identify trusted builders who have made a name for themselves over the years, check out their properties online, validate authorization's (these should be available on builder's website/check with the listed bank's) and then go ahead with site visit, etc. Much better to invest with the recognized names of the industry like Ashiana, Oberoi, Unitech groups.

    ReplyDelete
    Replies
    1. Even Unitech doesn't have monies now.. Big builders are also doing the same..not returning the monies even if projects are delayed...

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  5. A new portal now came in world.. VaastuSuchi, the startup for property listing.. soon it will be in race :)

    ReplyDelete
  6. Hi Rahul Sir,
    We are a start up and have made a website compare-properties.com
    It's an effort towards bringing all the real estate information at one place that helps the buyer in making an informed decision.

    ReplyDelete
  7. These are no doubt the most popular real estate websites in India today, thanks for elaborating about this sites in detail.
    Real estate sites


    ReplyDelete
  8. Came across a new portal which offers real estate management software to the real estate agents to manage their business effectively. Its called as Realty Redefined - http://www.realtyredefined.com/ offering the best services to the real estate experts.

    ReplyDelete
  9. I'm planning to buy a house at www.propertyasia.ph , one of the top property portals here in the Philippines. Other than reducing my costs in searching, what would be the other advantages i can get through property portals like propertyasia? thank you :)

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  10. Property portals or real estate companies are often helpful for guiding you with a good property. Without any panic, one can get the most affordable property of his own choice. Now-a-days there is a big demand of such companies and more number of citizens seek for their service. Property Management Company. Thanks for making the update on India. Though there are several companies but choosing the best one is important and here this article is really a useful one. Thanks.

    ReplyDelete

  11. Excellent site you’ve got here.. It’s difficult to find excellent writing like yours nowadays. I honestly appreciate people like you! Take care!!
    Flats for sale in Manikonda Hyderabad

    ReplyDelete
  12. Very insighftul post! I compiled a similar list myself, discussing the top online sources for property leads in India :-

    http://blog.leadsquared.com/real-estate-leads-online-india/

    It's not even remotely as entertaining as your work though. Quite amazing how you're able to infuse humor in a serious subject like real estate!

    Since my post is based purely on research, I would really like to get some insider feedback on it. Would be wonderfully helpful if you could review it :) Thanks!

    ReplyDelete
  13. Thanks for great info!
    Try FindProperty.asia to find property for sale and rent in Malaysia, Asia.

    ReplyDelete
  14. It was wonderful post i was looking top property in gurgaon,then i came here, thanks for the interesting info

    ReplyDelete
  15. 100 true. They are really top 5 online portals.
    Searching online property Websites? Visit http://homemantra.co/ - One of the Best Real estate websites in Bangalore, India

    ReplyDelete
  16. THis list is warped and not true. Speaking AS A PAID CUSTOMER OF commonfloor since 2013 till date. Commonfloor used to be good. Since 2016 they suddenly changed features in their paid packages without even intimidating subscribers.

    Now- if you use the paid service you won't be able to write your own property description. THis option has been removed. Many of us feel this destroys your own marketing pitch and fails to share vital/interesting info with the prospective customer.

    Customer support is pathetic as well. 2016- commonfloor should be the worst portal. Don't take my word for it. Its your money. Inquire before you buy!

    ReplyDelete
    Replies
    1. When a portal loses its popularity, there are various signs that one can read. The 2016 list of best real estate portals should be out in a couple of months. Lets see what that one says. Thanks for writing in.

      Delete
  17. My New website all real estate are free http://plot2flat.com/

    speacial Thanks To Rahul Mishra

    ReplyDelete
  18. Hi
    Great Article....
    However I cam across one more property website that is very simple to use and it has good listings.
    http://www.123bhkhomes.com

    ReplyDelete
  19. Hi,
    Another website to lookout for in the year 2016 is housingman.com .They have good quality information about all projects and nicely designed website

    ReplyDelete
  20. Thank you for this great information. Another one portal is Land for Sale in Salem

    ReplyDelete
  21. That's an informative post with Alexa and traffic details of top real estate websites. These property portals are mostly used sites by realtors, builders as well as owners. There is tough competition among 3 of them, as seen in the graph.
    Thanks Rahul for sharing with us.

    ReplyDelete
  22. Well there is no point in doing comparisons of all these companies because technically they are all the same - listings sites containing thousands of hotch potch housing listings. Amidst all of this, most of these websites have realised that all the technological innovations and radical graphic interfaces cannot help you if the human element is missing. Have a look at the website of this new age Real Estate Consultancy in Mumbai - Gupta & Sen. Their principle is simple. Technology + Design + Human Warmth = Successful Business Enterprise!

    ReplyDelete
  23. I believe that it was a great publish pertaining to the topic Real Estate websites in India . This post has helped me to become aware of your site and am glad to mention that, it was a pleasure going through your posts on the page. You have earned yourself a follower through your good work. I anticipate your future submissions.

    ReplyDelete
  24. We are an online real estate portal by name www.infrasquare.com Please visit and see the difference.

    ReplyDelete
  25. I am telling about new portal, If only doing property listing and promoting properties is not big matter of these time everyone knows Facebook and G+ etc...The final goal should be giving qualify leads and deals. Here i posted my plot from hyderabad, got 18 leads closed 4 deals.
    http://propertygama.com/
    https://www.housingman.com/
    These two are doing good.

    ReplyDelete
  26. This give a complete idea about the top real estate blogs in India.Thanks!

    ReplyDelete