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Saturday, November 23, 2013

The Top 5 Property Portals of India - 2013. Here is our list!

The top 5 property portals of India - 2013
We bring to you, India's top 5 real estate portals, in 1 easy as hell list! 
Update on April 03, 2015 - Please visit The Top 5 Property Portals of India - 2015. It is newer and more relevant.

This is exactly what you wanted to see, right? In one jaw dropping moment, let us give it to you straight then.

Question: Which are the top 5 property portals in India right now?

Answer:

#1. Magicbricks (www.magicbricks.com)
#2. 99acres (www.99acres.com)
#3. Commonfloor (www.commonfloor.com)
#4. Housing (www.housing.com)
#5. Indiaproperty (www.indiaproperty.com)

Thank you for your time and attention, ladies and gentlemen. The champagne and caviar are right over there. Feel free. Those of you who need an insight into how this ranking was done can read on.

How was the IREFD Top 5 Indian Property Portals Ranking Done?

First, we turned to Alexa to see what the global and Indian internet traffic rankings of the property portals were. The top 5 sites according to alexa.com are listed in the table below;

Alexa Traffic Rank Table - Indian Property Portals (November 11, 2013)
In terms of the Alexa traffic ranking, 99acres.com tops the list at being the 176th most visited website by the people of India, which is impressive. Magicbricks follows second, in turn followed by Commonfloor at third place on the podium. Positions four and five are held by Indiaproperty and Housing in that order. Please note that Housing has just made the transition from housing.co.in to housing.com which has cost them some serious rank loss at Alexa but by this time next year, their Alexa rank should improve significantly, we reckon.

In terms of bounce rates, Housing is at a cool 29.30% while Indiaproperty has a pretty high and unhealthy bounce rate of 50%, meaning that the average home buyer looking for property on the internet is spending a lot more time on Housing.com than on Indiaproperty.com.
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In the second round of evaluation, we used the Moz Ranking System and compared the top 5 sites we had shortlisted based on the Alexa Ranking and post that, the one to one conversations we had with home buyers, builders and brokers. Below is the table showing the Moz Rank Comparison of the property portals done using OpenSiteExplorer;

Moz Rank Table - India Property Portals
***
Quick Understanding of Terms in the Table:

Page Authority - Predicts this page's ranking potential in the search engines based on an algorithm combination of all link metrics
Page MozRank - Their global link popularity metric, calculated in a similar fashion to Google's Page Rank (on a logarithmic scale from 1 -10)
Page MozTrust - Similar to MozRank, MozTrust estimates the distance from trusted seeds using a Page Rank like calculation
***

In this Moz Comparo, Magicbricks seems to have it all with the 3 green ticks, meaning that it is currently the best portal according to Moz's ranking system and algorithms. Housing comes in second, confirming that the force is growing steadily and rapidly. 99acres surprisingly comes in at third place here, costing them the overall leading position and letting Magicbricks walk away with the final top slot. Commonfloor, followed by Indiaproperty (dudes check your bounce rates) draw up the end at slots 4 and 5 respectively.

Putting all those observations together, over a significant period of time, we got to that final top 5 list.

Our Personal Favourite?

Housing.com is our personal favourite. We just love the way the whole thing works. You must try it out to know what we mean. However, if we were Housing.com, we would have been the most afraid souls in the world of property portals. The interface and technology that makes browsing Housing.com a treat is not outer space science, so somewhere, as we write this, computer programmers are coding another Housing.com like property portal. In the real world of Real Estate, the action is in the listings. In the number of projects you have on offer. The true game lies in conversions. We hope the people at Housing are listening. 

Note for the real estate developer/ broker:

Almost all developers and brokers we spoke to said that 99acres generated the most amount of leads and sales followed closely by magicbricks and then the others. Also, Makaan.com seems to be rising pretty fast in terms of business yield for its advertisers and listings, which means they are the guys to look out for in the near future. Right now, keep putting your money on 99acres and Magicbricks. That will be money best spent.

Thats it for now. We shall be back again with a new list in a year's time.

Cheers!

About the author
Rahul Mishra is a real estate professional who started his life as a salesman, selling homes in the city of Kolkata since 2001. He worked pan India in real estate organisations like MMG Realty, Bengal Shrachi, The Phoenix Mills and The Space Group before helping co found Pillars with a single objective - To make real estate easy!

Connect with Rahul Mishra on Linkedin.

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39 comments:

  1. Replies
    1. Nice Information. Friends Use New Online Real Estate Portal Jaydaad.com

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  2. Nice list but you forget to mention Propertywala.com which is also a genuine India Real Estate Portal who is providing services for a long time. 8-)

    ReplyDelete
  3. I saw a amazing website where you can get brockage free properties means u can save a lot money by using this website……Freedalal. com is provide you facility of brockage free property….realy its a amazing website…
    Its a fastest property showing website....

    ReplyDelete
  4. i agree this are the major property portals..thanks for sharing the information..such online portals give you brokerage free proeprties ..i had bought a residential property in mumbai through one such online portals..

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  5. Hi Rahul,
    Nice consolidated list for property portals.
    But I think one more may be added to the list "Ashianahousing.com"
    It is growing at a very good rate compared to others.
    Any way I think this will be included in your next years list.

    ReplyDelete
    Replies
    1. We look forward to it as much as you do sir. All the best!

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  6. Bangalore5.com is the first exclusive Bangalore property portal dedicated to serve the apartments and gated community people in Bangalore.

    For more,
    http://bangalore5.com/

    ReplyDelete
  7. try it free leasing, rentals of real estate listing for Delhi National Capital region - www.leasedelhi.com

    ReplyDelete
  8. It comes really in well manner. good post.

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  9. I agree,All these are the major property portals..Thanks for sharing that post..

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  10. i dont think magicbricks deserve to be the leading portal...

    ReplyDelete
  11. One more INDIA Best Real Estate Website www.SaleandTolet.com
    or Free All INDIA Help line number is 07733-0000-17 any kind of property Buy and sale, No Brokerage charge its Totally Fee

    ReplyDelete
  12. Hi Rahul,
    I think PropTalkies is also best portal for the user who want to invest the money in real estate property. Proptalkies is a national level real estate property review portal.
    Visit: http://www.proptalkies.com
    and add in list of best property website.

    ReplyDelete
    Replies
    1. Hello Sandeep. We shall be reviewing that website you mentioned in our next round of top real estate portals evaluation. All the best.

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  13. If you are going to buy property in jaipur then you have best chance to buy property without any brokerage.You can buy property 100% brokerage free.For more detail you can visit the site http://www.zillionacres.com/.Thanks!

    ReplyDelete
  14. HOMABILITY - Check out the next generation real estate portal - www.homability.com

    Homability is currently focused on Chandigarh region, which is one of the hottest location for real estate right now. Find Apartments, offices, new projects in the most effective way.

    ReplyDelete
  15. Good property website list. For commercial Office space you can visit Commercial Office Bangalore portal to get list of commercial Office space in Bangalore.

    ReplyDelete
  16. I think HDFCRED.com is also a good real estate website but for only new construction.

    ReplyDelete
  17. Nice post, thanks for sharing. Services that you can advantage from for your professional broker consist of offering you with guidance associated with lease and selling values, particularly maintaining you up to date with market styles. We are one of major commercial company in wardha, we have an extensive range of office space for lease.

    ReplyDelete
  18. You must try https://www.realtycompass.com which is India's first Project Search Engine and helps people analyze & compare new projects. It is completely broker free and has some really cool features for you search your dream home.

    ReplyDelete
  19. Have you tried Zrealty? If not, please check out the portal. Zrealty is a real estate portal simplifying real estate search to help customers to make the right choice at your area. The speciality of this portal is it is built from consumer for consumers.
    Top Apartments for Sale in Chennai

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  20. Great piece of writing, I really liked the way you highlighted some really important and significant points. Thanks so much, I appreciate your work.

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  21. Great information about the giant real estate portals across India. No doubt these are the best property portals in India, and i want to share India's No 1 Property Search Portal RealtyAcres Real Estate Pvt Ltd. which is a real estate organization providing property services in India. RealtyAcres don’t charge any commission from buyers and they complete all their property related services with full transparency.

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  22. Great List! This platform help connect developer and consumer on one platform and make easier to get details of the projects without any hassle.

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  23. Hi! Good Post. Thanks for sharing. You should try www.India-RealEstate.IN - It is an easy to use website where one can Post FREE Property Ads or India Real Estate Classifieds Listings to Seek or Offer all kinds of Commercial or Residential Property across India - http://india-realestate.in

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  24. They are best property portals, but they are so many others in India and here you just know about only 5 but they are best, And i have made very small property portal in Mohali, i know no body know the name about this but i hope this is best for working in Mohali .

    One more name is very popular in India and that is Proptiger , i guess that name also in list.

    ReplyDelete
  25. Best way to know market plans at india real estate website:
    look at heritage max web portal:
    www.heritagemax.net
    buy sale offer about property, flats , apartments in gurgaon.

    ReplyDelete
  26. They are still leading portals of real estate in India. But there are also new portals coming and doing well in this industry.
    Residential Property in Mumbai

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  27. I fully support you blog.we used the Moz Ranking System and compared the top 5 sites we had shortlisted based on the Alexa Ranking and post that, the one to one conversations we had with home buyers, builders and brokers.Vestvox is a crowd sourced commercial real estate marketplace that helps brokers, investors and tenants discover, market, purchase and lease on a value driven platform. Commercial Warehouse For Sale

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  28. They are really top 5 online portal to buy a property in India. They are providing best service provider in India. Thank you for sharing this information.

    Home for Sale in Salem | Land for Sale in Salem

    ReplyDelete
  29. I agree these are the major property portals. Thanks for sharing the information. Nice list but you forget to mention http://rentlx.com/ which is also a genuine, who is providing services for a long time. I rented my house through them.

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  30. Excellent sharing!Magicbricks seems to have it all with the 3 green ticks, meaning that it is currently the best portal according to Moz's ranking system and algorithms. Housing comes in second, confirming that the force is growing steadily and rapidly.Residential Conveyancing

    ReplyDelete
  31. At Shopsandhomes.com, we strive to offer the best property in Mumbai. Within a relatively short period of time, we have gained a reputation as a respected forum for sellers, buyers and agents.

    ReplyDelete
  32. Nice Blog... Great list of property portals of India... I think you have mention many more good real estate website... Thanks

    ReplyDelete
  33. We are Real Estate Advisers Provide 0% Brokerage service to client. New Property . Read More

    ReplyDelete
  34. Hey there, nice article, well written, but I think you should've also mentioned Pin Click. They not only provide Rentals, Listings and Advisory, but also provide Property Management Service. Do check 'em out.....

    ReplyDelete